Thursday, 7 May 2015

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  • Media Release at the official flag off of

    UNLEASH Season IV held on Thursday, 7th of

    May 2015 @ Something Else, Ikorodu

    We are most delighted to officially introduce to you one of the classiest, most impactful

    youth/family-oriented grassroots project in Ikorodu division titled UNLEASH Your


    UNLEASH Your Talents (aptly called UNLEASH) is a grassroots youth re-orientation

    programme designed for discovery of talents as well as to serve as platform for

    promotion of discovered budding talents in the entertainment sector of Ikorodu division.

    The concept is geared towards encouraging our youths with special abilities in Dance,

    Music, Comics and Modelling towards the actualization of their goals.

    UNLEASH initiative which is a brainchild of Fanafillit Integrated Concepts was

    conceptualized with broad-based objectives which includes:

    i. Discovering of budding talents in entertainments from within Ikorodu

    ii. Providing an avenue for youths to channel their energies to productive



    Inspite of numerous challenges associated with growing brands, we make bold to say

    that the project had over the time became an annual rallying point both for families

    around Ikorodu division to get together and unwind, and business entities to promote

    their brands.

    And with our sense of determination as a team, we continue to record on yearly basis

    improvement in the packaging of the annual project.


    For purpose of transparency, the project is thrown open for interested youths between

    ages 14 to 25 to register. Registration process is through SMS to a dedicated line.

    Afterwards, successful applicants would be invited to auditions which would hold four

    times at four major communities/LCDAs under Ikorodu division.

    The outcome of the auditions would see to selection of five (5) Most Outstanding

    Talents each in Music, Dance, Comedy and Modelling for the next stage which is

    UNLEASH Orientation camp.

    The UNLEASH Orientation camp is to be a three-day camping where the budding talents

    would be taken through various exercise of mental, psychological and emotional

    alertness. This we plan to achieve by inviting on daily basis, Professional/Veterans in

    each fields of the segments under UNLEASH to interact with the budding talents,

    encourage them by sharing with them their experiences, and educate them on how to

    set and maintain reputable standard in the industry.

    The essence of doing this amongst others includes:

    i. To avail the participants the rare opportunity of learning from achievements

    ii. To prepare their minds in readiness for the possibility of what awaits them at

    iii. To re-invigorate the zeal in them towards excellence performances at the

    of the various professionals in the fields which they are aspiring, through first

    hand daily interactions with the professionals.

    the end of the project

    Grand finale

    The day four would be the Grand finale where the finalists would exhibit their

    respective talents/abilities to the full glare and admiration of guests, while the Judges

    (drafted from different fields relating to the segments under the project) assess their


    At the end of the exposition, the Judges would announce Winners for each category of

    talents showcased. The Winners would receive various prizes and endorsement/signing

    with entertainment firms working in support/partnership with the project. Also, other

    prizes/endorsement could come from Sponsors/Supports/Partners. And other

    participants (finalists) would be appreciated and encouraged by receiving consolation

    gifts and certificates of participation.

    Already, we have gotten full year roll over deal for sewing services from Owambe

    Clothings for the Models, Intensive IT Training degree/programmes with Demal

    Associates in partnership with Laspotech for winners, and a couple of other incentives


    Veterans and notable practitioners in the entertainments industry being penciled down

    as Judges and Catalysts for this year edition includes: Yeni Kuti, Foluke Daramola-

    Salako, Kenny Saint Best (KSB), Lord of Ajasa, Sola Onayiga (Ireti), Ronnie

    Dikko, Capital F.E.M.I, Koffi Tha Guru, Segun Adefila and a host of others.

    Presently, we are still having talks with our prospective Lead sponsor- Airtel Nigeria on

    how they could bring their product “Airtel TRYBE” which especially addresses the needs

    of the youths to benefit both the participants of the project and entire youth population

    of Ikorodu division.

    Our prospective Co-sponsors is Glorious Opportunity Ltd with their sister-company, G &

    M Drycleaners.

    While we have the likes of Dangote Noodles, 7up Ltd, Intercontinental Distillers, Noble

    Carpets, Legendary Gold, Kingscourts Events Centre as prospective supporting brands.

    As we roll out the promotions for this project which is scheduled to have its Grand

    Finale on Sunday, 2nd of August, we shall from time to time be updating the general

    public with info about confirmed Sponsorship/Supports for the project through our

    numerous media supports and especially our online portal:

    UNLEASH Season IV: Media Partners

    Our Major Media supports for this year edition includes (but not limited to) The Sun

    Newspaper, Yes Int’l Magazine, Encomium Magazine, The Impact Newspaper, Starlight

    Newspaper, Oriwu Sun Newspaper, Ikorodu News, Sahara Weekly Magazine, E-247

    Magazine, Dynamix Magazine, Red Carpet Events on MITV, TVC, Galaxy TV, Nasara TV;

    and a host of online blogs.


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